“We have developed a good working relationship with Millco over the last six months and have had them involved in a number of projects over the course of last year. This included the initial display of our Lifestyle product offering at Bread and Butter, as well as the AW10 and SS11 photo shoots which have been used across various channels to enable our brand to hit a variety of markets. Mill Co and their team have been extremely useful in understanding quickly and efficiently where we are taking the brand and how we interact with our target consumer.”
Chris Stephenson, CEO Canterbury of New Zealand
Following on from the success of the AW10 shoot, we drafted in the dream team again to work on the SS11 shoot on location in Fuerteventura. We spent a long week, trawling the island in search of some of the most inspiring appropriate locations. The weather was perfect, the skies, the deserts, the rocks just Canterbury all over.
Canterbury have now opened their own retail store in Bath, have successfully presented four lifestyle collections and are selling into NEXT and John Lewis.