“After a couple of years producing a customer magazine in house we felt it was time to take some new direction. Working collaboratively with Mill Co generated an issue that not only looked great, but gave the customer engaging content and a tool to shop directly from. The magazine performed strongly for us generating data and sales and we had great customer feedback on the look and feel.”
Emily Dypka, Marketing Manager, OASIS
To create a glossy high end magazine to sell in store, on brand and appealing to the targeted Oasis girl. An amazing project for Mill Co. utilising all our community, we created, art directed, illustrated and produced the magazine from cover to cover. Using some Oasis campaign photography and features written by Fashion editor/journalist Melanie Rickey, the magazine really came to life.
40,000 copies produced and sold in UK and European stores sold for £1.
£10 voucher inside each magazine redeemable in-store. Store staff were very positive about the magazine and the reaction from customers.